DRIFTLESS

Without purpose, aim, or direction. It's a widespread feeling in this present moment—personally, professionally, socially, and politically. For those of us accustomed to knowing what to do, where we want to go, and how to get there, this moment can feel excruciating.

April Mueller's honest curiosity and exploration of career change, brand building, leadership, and personal reinvention offers a welcome alternative to the chorus of voices saying "I'm fine." A visionary creative leader in brand and marketing, April has built products, brands, and teams that dreams are made of. Her essays on Substack, titled "Rnd 2, The Second Drafts," share the uncertainty, frustration, and moments of insight, clarity, and vulnerability that we all feel but rarely voice.

We were honored to capture portraits of April in her natural habitat—her beautiful Minnesota home. Check out her Substack here and see why we think she's just super neat.

Behind the Scenes

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Creative Direction: Melanie Haroldson / Photography: Lauren Krysti